The Reason Why Google Does not Display Ads on The Site
So, you have started a new pay-per-click account, hired an awesome PPC management firm, uploaded your keywords, and optimized your ad text. You are ready for your PPC campaign to take off. A few days later when you check your conversions, though, you don't see any progress. No one has clicked on your ads. You haven't made any impressions. You haven't sold any of your products or services.
Before you begin to worry that PPC isn't the right choice for you, take a deep breath. Many individuals have difficulties when they are first starting out, and chances are, you haven't seen any cash flowing in because your ads are not showing up on Google. There are many possible reasons for this problem, and we are going to take you step-by-step through the 10 most common.
List of Verifiable Services by A Top PPC Management Firm- 10 Most Common Reasons
- Ad or Campaign is Paused- One of the most fundamental elements of any PPC campaign is Active and Paused. If you want your ads to be seen by those searching for your keywords, you need to ensure your campaign, account, and ad group all are set to Active.
- Billing Information- Google may be having trouble with your billing information. If this occurs, they will not serve your ads. Take a look at your address, name, credit card number, and credit card expiration date to ensure it is all correct.
- Daily Budget Not Set- If you haven't yet set your daily budget for your PPC campaign, your ads will not run.
- Keyword Bids Over Daily Budget- If you have higher bids on keywords than your daily budget allows, Google will not show your ads. To fix this, either lower your bids or increase your budget for your campaign.
- Low Search Volume- Not seeing impressions on your ads? This could mean your targeted keywords may have too low a search volume. If this is the case, use the Google Adwords Keyword tool to locate keywords that are related to your other keywords, but have a higher search volume.
- Disapproved Ads- If Google finds that your ad text does not comply with their ad text policy, they will disapprove your ads and will not allow them to show in search results. Check your email if you have signed up for alerts from Google. They will send you an email if there is a problem and you can fix it in under your campaign management tab.
- Disapproved Keywords- Google will also take a look at the keywords you are using for your PPC management. If they are considered prohibited content, or keywords related to pornography, drugs, firearms, fireworks, or hard alcohol, they will be disapproved.
- Negative Keywords- While negative keywords can be useful to a PPC campaign, you have to be sure they are not too broad. If they are, they may nullify your other keywords and be denied by Google.
- Position Preference- Position preference alls you to control where you want your ads to appear on a search result's page. However if you are not setting your keyword bids correctly, the position preference may remove your ad and choose not to show it. To fix this problem, you can either turn off the position preference tool or allow the tool to place your ad in more positions.
- Patience- If you can't seem to figure out what is wrong, there may not be any problem at all. It can take up to five days for Google to approve your keywords and ad text, so you may not be able to see your ads for a week. If it has been longer, consult your PPC management firm about the problem and contact a Google representative for more information.
